Should M-F Business Owners Work On Saturday?
Online marketing is a 24/7 endeavor. That’s because the Internet never sleeps. But what if you run a Monday through Friday 9-5 type of business? Should you work on off hours? Of course, I don’t know...
View ArticleWhy You Should Link To Social Media
Are you linking to your social media profiles? If you’re like most small business owners, then the answer is no. In fact, fewer than 20% of SMBs link to social media profiles, and they’re making a big...
View ArticleMistakes To Avoid While Blogging
Some mistakes are easy to overcome. Others can kill your marketing. If you routinely publish bad content on your blog, it could hurt your reputation online and damage your brand. If you do it...
View ArticleHow Google Authorship Is Changing The Future
Friday we talked about Google Authorship. The case is by no means closed, and you should be aware that this is the way search engines will be ranking your web pages in the future – especially Google....
View Article3 Keys To Effective Social Reputation Management
Online reputation management is as much social as it is anything. That is, you can manage your online reputation using social media websites like Facebook and Twitter. Rich Gorman at Marketing Pilgrim...
View ArticleFactors That Hurt Your Reputation Online
Do you know how your reputation is perceived online? There are several factors that can help or hurt how others see you. They are not trivial matters. These factors actually get to the heart of what...
View ArticleHow Fake Reviews Ruin Your Reputation
Samsung is in hot water. And the sad part is it was completely avoidable. All they had to do was – nothing. Instead, someone in their marketing department thought it would be a good idea to buy fake...
View ArticleWhy Guest Blogging Could Be Dangerous
I’ve been a big proponent of guest blogging and still am. However, there is a danger in doing too much. Of course, you could also have the wrong motives. Every few years Google updates its algorithms...
View ArticleWhy Sponsored Listings Might Pay Your Bills
Directories and review sites can be great places to get your site listed so that your local business can be found online. Sites like Yelp, CityPages and Instagram are growing more popular everyday,...
View Article2 Things Good Online Reputations Need
Your online reputation is not entirely within your control. After all, you can’t control what other people think and say, or say without thinking. That word-of-mouth factor is difficult to assess and...
View Article
